Here’s what we know about truly satisfied customers:
- They’ll buy from you again, today, when approached properly. If this isn’t possible, they’ll signal their desire to buy again by emitting three, utterly reliable and measurable behaviors. We were the first team to identify these behaviors and to develop a communication process for reliably turning positive regard into today’s new profits.
- Satisfied customers make themselves available to you immediately, when you contact them. They purchase again with minimal time invested, persuasion, and expense. According to Harvard research, they are six times less costly to sell than new customers.
- Satisfied customers multiply themselves by gladly recommending you to friends, family, associates, and leaders. They defend you and your brands, and they are willing to weather temporary setbacks and disappointments without defecting. Their good will is an enduring asset and adds substantial value to your business.
Contact us today, to start a conversation about how we can help you to build meaningful differentiation and additional profits.